The font looks professional, and can send off the right subconscious signals to millennials looking for financial advice. It has clean lines with a classic curve design, striking a good balance between new (modern and progressive) and old (trustworthy and responsible).
![different fonts for word different fonts for word](http://www.newdesignfile.com/postpic/2013/09/different-word-fonts_180865.jpg)
However, there is ever so slight difference between them.
![different fonts for word different fonts for word](https://support.content.office.net/en-us/media/7451a4c2-2a45-4083-9b99-8caa77b9d390.png)
We picked Aller (by Font Squirrel) as a solid font design for this new age financial planning business tailored to millennials. The word Font is often interchangeably used with the typeface. Which fonts would be your top choice to meet these criteria? This gives off a sense of modernism and progressiveness (see the fonts in the right-hand side of the infographic above).